October is the New November - Consumer Research Reveals Shoppers in the U.S. and U.K. Plan to Start Holiday Spending Early in 2021
Summary
The leading provider of a cloud-native distributed Order Management System (OMS), Fluent Commerce, has published new research showing many consumers plan to start their holiday shopping early in 2021. “As a result, retailers need to ensure their processes and critical technologies are agile enough to meet demand and continue to give consumers the kind of high quality shopping experiences that have become so crucial to omnichannel retail success.” To download a full copy of the Fluent Commerce eBook, “Top Holiday Shopper Trends 2021: U.S. vs U.K.,” click here. Fluent Commerce is headquartered in Sydney and boasts a global presence, including operations in North America and Europe. The company works with global and regional brands such as JD Sports, GrandVision, Aldo, Under Armour, and Marks & Spencer. In August 2019, Fluent Commerce raised $33 million led by U.S. growth equity firm Arrowroot Capital.
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