Medcast uses revamped CRM system to help upskill 20,000 nurses during COVID-19

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In the first two weeks of launch, the organisation saw enrolment from registered nurses based in metro, rural, and regional Australia hit 20,000. Medcast director Stephen Barnett attributed the organisations ability to launch and deliver these courses in such a short period of time to the tech overhaul the company completed five years ago. As part of its role in training nurses, Medcast was also tasked with reporting back to the Department of Health with data on participation and completion of courses based on metrics such as postcodes and regions. "Being able to report back to health was really important … we were able to work with the department to deploy the education, to make sure that there was actually a load balance, so you know this is now going out to regional areas, this is whats been taken up in urban and metro … that was significantly driven by the data in Salesforce," Barnett said. As next steps, the organisation is looking to scale its courses to help employers in hospitals, GP practices, and aged care facilities upskill their staff.

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