How CTV & OTT Ads Are Bought, Sold, and Measured
Summary
The IAB Tech Lab lists streaming services like Netflix, Roku, Hulu and Sling as examples of OTT video. For instance, this functionality enables us to track consumers at a car dealership or a restaurant and connect their actions to active client campaigns via programmatic. ACR data can be sliced and diced in many different ways and used to target viewers who haven’t seen linear ads, resulting in a boost in reach. Data will continue to play a pivotal role for marketers as they look to maximize outcomes from CTV as one of the main drivers of programmatic growth. SPO helps ensure brand safety, avoid unwanted overlap in your media mix, maximize efficiency, mitigate potential fraud, and more.
Classifications
industries
Retail
applications
Business Intelligence
AskAI Classifications
Labels
AdTech
MarTech
Programmatic Advertising
