Why We Invested in ClassDojo – Helping Every Child Get an Educational Experience They Love
Summary
Adams Street’s Growth Equity Team is proud to announce an investment in ClassDojo, a social network connecting teachers with students and parents to build amazing classroom communities through a suite of digital tools. With a Net Promoter Score of 81 (which is worlds apart from the NPS of legacy education companies and much closer to the scores of iconic consumer brands like Starbucks and Disney) and more than 1.3 million 5-star reviews in Apple’s App Store, ClassDojo is building the world’s most loved consumer brand in education. Before starting ClassDojo, co-founders Sam Chaudhary and Liam Don realized that education is not a product, but an experience that is created every day by the people doing the work: the teachers, the students, and the parents. To improve that experience, Sam and Liam recognized they needed to go bottom-up and place the most important part of the education system – those doing the work – at the center of their strategy. Adams Street could not be more excited to partner with the ClassDojo team as they continue on their mission to provide every child with an education they love!
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