NCAJ Nonprofit Brand & Association Website Design
Summary
Known more familiarly as NCAJ, the organization is a nonpartisan nonprofit that supports trial lawyers with community-building events, CLE programming, resources, and opportunities to connect with fellow industry professionals. Having seen our work with the North Carolina Bar Association and large local law firms, NCAJ approached us to lead a three part project that would include developing a polished visual identity, building a microsite, and launching a fresh take on the organization’s main nonprofit website design. The final lockup centers on a modern sans serif wordmark with an illustrated letter “A.” The “A” is intentionally crafted to feature several upward-tilting bars that evoke progress, momentum, and the three branches of government. The site’s intuitive WordPress CMS gives admins access to a library of custom “blocks” – i.e. designed elements like featured statistics, CTAs, related news, image sliders, etc. Their team is pleased with the result, and above all else, loves the fact that their external appearance now reflects NCAJ’s reputation as a leading legal association and resource for industry professionals.