Instacart buys order management software provider FoodStorm
Summary
US-based online grocery platform Instacart has acquired software as a service (SaaS) order management system provider FoodStorm for an undisclosed sum. Following the acquisition, Instacart will integrate FoodStorm’s technology into its enterprise offering to help its retail partners streamline their grocery meal experience. Instacart chief technology officer Mark Schaaf said: “Our goal is to help our retail partners increase their sales and ensure more of their customers’ everyday meals come from the grocery store. “For retailers, this new enterprise solution helps them bring even more of their inventory online, enhance their e-commerce capabilities, grow their business and meet the evolving needs of their customers. “And for customers, this unlocks a healthier, more affordable alternative to restaurant delivery – creating an easier way for people to order prepared foods online directly from their favourite grocers.” FoodStorm CEO Rob Hill said: “Grocery is an incredibly complex retail category, making the need for enterprise-grade solutions like FoodStorm and Instacart critical to the long-term success of the industry we all rely on to put food on our tables.
