Zeenk raises initial funding from Thrasio to deliver actionable analytics to e-commerce brands
Summary
The funding enables Zeenk to launch, leveraging the technology and staff from its predecessor, Nanigans, to deliver the platform. The direct seller business, driven by the growth of third-party e-commerce channels and powerful self-service commerce platforms, has grown explosively in the last 5 years. To succeed in a very competitive market, these companies seek to optimize their financial performance and investment across all their advertising and sales channels. “Zeenk’s powerful platform will help these brands take action on marketing and sales insights to better manage their spending and accelerate their growth.” The Zeenk development team is applying its many decades of experience in advertising analytics and the innovative technology developed at Nanigans, to bring a powerful, easy-to-use SAAS solution to the rapidly growing e-commerce market. With the experience of evaluating 6,000 ecommerce businesses, data on consumer preferences from more than 200 brands, and the operational scale of more than 22,000 products, Thrasio is the largest acquirer of Amazon FBA brands, which include Angry Orange pet deodorizers and stain removers, SafeRest mattress protectors and ThisWorx car cleaning and detailing products.