Automotive Dealers Can Get 35% More Leads with Affinitiv’s New Solution
Summary
Affinitiv’s Anonymous Shopper solution uses federally compliant technology, adhering to data usage mandates, to identify website visitors from behaviors and webpage views to buying intent. Without this tool, dealers are losing out on additional marketing dollars every day as approximately 98% of website visitors will leave their sites without providing contact information. Affinitiv identifies these site visitors through Anonymous Shopper to then retarget them with personalized ads of the specific vehicle or service the consumer showed interest in. The unique and customizable product will deliver personalized advertising through multiple channels, including direct mail, email, social media, or display ads. “Because Apple and Google are eliminating advertising cookies, our Anonymous Shopper solution gets ahead of the cookieless world by identifying the user without targeting them.
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