Paris-based design and deco startup Plum raises €5 million in seed funding to expand across Europe

Funding Rounds

Summary

Combined with Partech, who are known for scaling best-in class French startups globally, we’re backed by the ideal partners to deliver on our strategic ambitions.” Plum, which currently has 15 employees, will utilise the fresh capital to launch its service and product offering in Germany in 2022, followed, in due course, by the UK market. Available positions comprise various senior management roles as well as a vacancy for a European expansion lead, who will focus on successfully solidifying a presence in additional countries across the continent going forward. Brent Hoberman, General Partner at firstminute Capital, stated: “Amandine’s authenticity and her focus on creating solutions to problems she has experienced first-hand, makes her the perfect CEO for the business. This startup is a premium DIY alternative to retail that empowers everyone to be an interior designer.” The pandemic and subsequent regulations have encouraged more and more customers, spending most of their time at home, to invest in making their surroundings more appealing and comfortable. Prior to this new funding round, Plum received a €500K investment last year through private angels, Nicolas Rohr an Frédéric Mugnier from FAGUO , and Kima Ventures, one of France’s most active early-stage investors.

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