Celonis co-CEO Rinke on process mining, expanding the customer base, digital transformation
Summary
Celonis is ramping its visualization for its Execution Management Systems and using some of its funding to acquire companies like Lenses.io for real-time streaming data insights. We caught up with co-CEO Alex Rinke to talk business process mining, the customer base and the plan to leverage data to build an execution management ecosystem. Rinkes argument for Celonis revolves around the idea that companies arent leveraging their data to execute well and refine processes. Rinke added that many customers have seen strong returns on process improvement, but theres also soft benefits such as more transparency as well as more time to innovate. The companys new Execution Graph has the potential to expand Celonis reach with business users because it can spark curiosity about processes and improving them, said Rinke.
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