Payments industry leaders join charity Pennies to accelerate the micro-donation movement
Summary
Fintech charity Pennies has attracted 40 leaders from across payments and technology, retail, and hospitality to help accelerate and strengthen the ubiquity of its pioneering micro-donation movement. Peter Ayliffe former President and Chief Executive Officer of Visa Europe and a trustee of Pennies, chairs the group and said, “The payments and financial technology sectors have proven absolutely pivotal to the success and growth of Pennies, and we are the pleased the industry has come together to help unlock this charitable movement which is increasingly becoming the industry standard having already received over 125million micro-donations across a broad range of retail and hospitality brands. “We are thrilled and overwhelmed by the support from the payment & technology industries, stepping forward to unlock even faster growth of this fantastic movement that has raised over £30M for 750+ charities. Our success so far belongs to the millions of people who have given their digital spare change when shopping – and our next challenge is to ensure every consumer is able to do just that, no matter the environment in-store, online or in-app. The businesses using Pennies then communicate back to customers how their donations are helping in the real world through charity impact.