Amazon hardware chief says the Astro home robot started as a security device and evolved to cover much more
Summary
Amazons Dave Limp, who runs the e-retailers hardware division, said the companys jump into home robots this week started with a focus on security and then developed into a product that can also deliver a drink or take a video call. "We wrote a document where we thought customers especially would like the security aspects of a home robot," Limp told CNBCs Jon Fortt in an interview that aired Friday on "TechCheck." While Amazon has typically targeted the thrifty with its lower-cost Echo speakers and TV streaming sticks, the Astro starts at $1,000 for users who get an invitation for early access and will cost $1,500 for those who buy it at launch. Recent upgrades in smart-home technology like sensors and processors allowed Amazon to consider launching an Alexa-powered robot, Limp added. The company generally views devices as a way to get consumers to use other services, like Prime shipping or music and video streaming.