Whatever Happened to the IoT? Global Insights from Leading Software Providers and Investors - ResearchAndMarkets.com
Summary
Further analyst research resulted in the IIoT/Connected Applications Observatory - a dataset that tracks size and estimates growth of the market across three geographic regions: AMER, APAC and EMEA. Two-way briefings with leading software providers and investors have given the author insights into experiences at the cutting edge, including the impact of the COVID-19 pandemic (also discussed in Section 4). • Some far-sighted customers (e.g. semiconductor manufacturers) invest in downturns so that theyre ready for the next boom cycle • Customers are doubling down on digital investment and were taking a more consultative approach to be more flexible • The pandemic is shortening the move to digitalization from years to months • Process manufacturing, transportation, Utilities and CPG are relatively unaffected • Sectors such as automotive see this as a pause; product development and sales will take up the slack when the pandemic effects are managed. • For our marketing strategy and communications, we need to know the strongest providers, emerging competitors, and possible disrupters in the sectors we cover? • Use metrics from IIoT and Connected Applications research - combined with other econometric sources - to make evidence-based market forecasts.