Abound Health B2C Website Design & Branding
Summary
Now operating as Abound Health, the organization has grown into one of the largest statewide providers in its niche, with numerous locations and a comprehensive list of programs and services for people with intellectual and/or developmental disabilities. We accomplished this with an identity that centers on a mix of contemporary sans serif typefaces, vibrant photography, clean lines, and a bold color palette that avoids stereotypical healthcare shades of blue and teal. This culminated in a comprehensive brand guide that will serve as a reference point for Abound to consult as they spin the new look into additional marketing materials, social media assets, patient touchpoints, and more. The creative brief is a comprehensive worksheet that helps to identify target audiences, navigation and sitemap preferences, must-have features, and any design inspiration that should inform the site’s look and feel. As a whole, the site emphasizes energetic colors, high impact visuals, and fun shapes that bring in the lively feel that came through during the branding process.
