Exclusive: Myntra Gets Fresh Infusion Of INR 492 Cr Ahead Of Festive Season

▤ Summary

However, in 2020 after Flipkart was acquired by US-based Walmart, it pulled the plug on Jabong to divert its focus on Myntra. At present, Myntra claims to deliver to over 27,000 pin codes and has added 6,000 kirana stores. Ecommerce platforms always kick start its sale in the month of October as it targets two major festivals — Durga Puja and Diwali. As per a recent Redseer report, ecommerce platforms like Amazon, Flipkart and others are expected to potentially clock over $9 Bn gross gross merchandise value (GMV) during the festive season this year, a 23% increase from $7.4 Bn last year. The report underlined that the rise in ecommerce sales will be mostly driven by the accelerated online adoption due to the ongoing pandemic.

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