Limpid Partner With Pixalate for Ad Fraud and Risk Prevention
Summary
The company, which started as a boutique agency for app and web publishers, now has seven owned and operated (O&O) CTV channels on Roku and an active community of over 150k influencers across Instagram, Facebook, and YouTube. Limpid also caters to the growing needs of app and web publishers by providing them innovative ways to maximize the yield on existing user bases. “We will keep investing heavily in the most innovative technologies out there in order to eliminate fraud and ensure our clients with quality and real users watching their ads,” says Jitesh Bisht, Limpid’s CEO. “Pixalate holds Media Rating Council (MRC) accreditation across 20+ measurement areas, including 12 distinct Server-Side Ad Insertion (SSAI) measurement metrics, to guard against fraudsters’ favorite attacks, and we applaud Limpid for working diligently to improve quality across their platform as ad fraud risks continue to grow in the region.” About Limpid Limpid is a holistic platform for video and interactive ads and provides global partners with infinite premium inventory on demand while developing and operating apps. With over 350 million monthly impressions, Limpid specializes in assembling tailored solutions precisely designated to the advertiser’s unique needs.