53% of software companies will move to subscription models by 2023
Summary
More than half of companies are planning to move to subscription models in the next 18 months, according to a report from Revenera, but at the same time, a one-size-fits-all approach to either monetization or deployment strategy isn’t sufficient to keep pace with varied customer needs. The top motivators for changing licensing policies are to provide temporary evaluation/try-before-you-buy (reported by 41%); add/improve automated enforcement (39%) and add new pricing meters (34%). VentureBeats mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access: • None up-to-date information on the subjects of interest to you • None gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More Become a member VentureBeats mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact.
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