Council Post: How To Avoid Missteps With New Products? Listen To Customers
Summary
Launching a new software product for your organization can be one of the most exciting and chaotic experiences, often feeling like you’ve reached the peak of a mountain you have been climbing for months or even years. To ensure your team rarely experiences this gut-wrenching drop, it’s crucial to involve customers and stakeholders in your product development process from start to finish and to consider their feedback at every step along the way. By proactively involving various groups of stakeholders, product teams can ensure that other possible solutions and features are being considered and that you won’t fall back on your base assumptions. If the product is valuable to the marketplace, it’s worth taking the first step of walking the customer through why you’re sticking with this iteration and digging deeper into where the disconnect lies. This taught me the lifelong lesson to leave your ego out of the process, stay grounded in continuous learning and focus on the work needed to achieve your goals.
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