Most valuable types of information you can provide to government IT decisionmakers
Summary
Most valuable types of information you can provide to government IT decisionmakers The last federal fiscal year was truly one for the history books and the covid-19 pandemic has changed the way government decision-makers receive and monitor information. With a FY22 technology budget of approximately $95B, I want to make sure the assets I create deliver value and resonate with government stakeholders. This report takes the time to break down the differences (in terms of content preference) between the federal government, state and local government and the education marketplaces. This report provides vital insights and details that is a must read to anyone that markets and sells technology products and services to the public sector. Please make plans to read my blog next month as I interview Market Connection’s Mari Canizales Coache and go deeper into the results of the latest surveys on where government decision makers go to learn more about technology products and services.