Del Taco Selects Cheetah Digital For Development Of Its Groundbreaking Del Yeah! Rewards™ Program
Summary
Importantly, Del Taco has chosen Cheetah Digital for all aspects of its new rewards program – including app development, data acquisition, customer targeting, messaging, and more. Rewards represents a major step forward in Del Taco’s ability to engage with its customers, which could be a model for other restaurants in the QSR category. “We are incredibly excited to partner with Del Taco on this new initiative and help the company enhance the emotional connection it has with its already devoted customer base,” noted Richard Jones, Chief Marketing Officer for Cheetah Digital. Founded in 1964, today Del Taco serves more than three million guests each week at its approximately 600 restaurants across 16 states. Del Taco’s commitment to providing guests with the best quality and value for their money originates from cooking, chopping, shredding and grilling menu items from scratch.
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