VC-Backed Firm Strengthens Position as Next-Generation Accounting Advisors
Summary
AUSTIN, Texas, Aug. 11, 2021 /PRNewswire/ -- Benchmark Cloud Accounting (BMCA) has acquired Botkeepers direct customers which consists of more than 200 businesses across the U.S. in a variety of industries. The acquisition allows the venture-funded BMCA, founded in spring 2021 and propelled by an initial seed round of $5,100,000, to accelerate its mission of providing cloud-based accounting and advisory services to entrepreneurial, tech-savvy businesses. The company, which provides bookkeeping and pre-accounting services utilizing artificial intelligence and machine learning, connects businesses that want to use its platform to their Accounting Firm Partners. By connecting Botkeepers customers to BMCA, the companies aim to provide end users with a high-quality experience using best-in-class technology paired with the expertise and advisory knowledge of seasoned accounting professionals. "Benchmark is a quintessential example of what a firm can accomplish by leveraging technology and focusing on providing the specialized and higher margin advisory services that we do not," said Palmerino.