Genially raises $20M Series B to help make education interactive
Summary
Miami — Genially, a U.S. and Spain based startup that makes it easy to create interactive content without the need for code, today announced the close of a $20 million Series B round, bringing the total raised to date to about $27 million. Most of its clients are in Spanish speaking Latin America, and it also has employees in Mexico and Chile. He routinely found himself making interactive elements for the companies and he noticed a pattern. “Every time we turned in a finished product, the company would ask how they themselves could make changes, and we always had to tell them they would have to know how to code to make changes.” Eventually he came to the realization that what the majority of clients really valued was the ability to do the work themselves. One thing I found interesting was the company’s sales approach which is “bottoms up, " similar to that of Slack and Dropbox.