Niio announces $15M Series A following strategic partnership with Samsung Displays
Summary
Niio will use its capital to grow its artist community and scale its app-enabled subscription and purchase platform, which is blockchain-based and will include a trading-enabled marketplace for NFTs and other digital art assets. "Digital art has become an accepted, mainstream medium with the market accelerating largely due to the explosive growth of NFTs," said Niio CEO and co-founder Rob Anders. We are gratified by the trust that more than 6,000 artists have placed in us -- as we enable them to publish, manage protect and monetize their life’s work,” Niio co-founder Oren Moshe said. We are very bullish on its future, and our ongoing evaluation of the sector brought us to Niio,” said Michael Farello, managing partner at L Catterton’s Growth Fund. “We are convinced that their platform approach including both subscription and an NFT offering combined with the reputation they have built in the critical artist community and the validation from their partnership with Samsung – will make them a market leader.”