Constellation Brands makes ventures investment in adaptogen-infused HOP WTR
Summary
Constellation Brands, Inc., a leading beverage alcohol company, announced today it acquired a minority stake in HOP WTR, a non-alcoholic, calorie-free sparkling water infused with adaptogens and nootropics to provide the perfect balance of function and flavor for health-conscious consumers. The investment was made through Constellation’s venture capital group, and HOP WTR remains independently owned and will continue to manage, market, and produce its brand and products. “The functional beverage category continues to show strong potential and is well-aligned with today’s growing consumer preferences for wellness and betterment,” said Jennifer Evans, vice president, Constellation Ventures. HOP WTR was founded in 2020 by Nick Taranto and Jordan Bass, who set out to build a calorie-free beer-alternative they could look forward to enjoying that still offered a functional benefit beyond what sparkling waters and non-alcoholic beers deliver today. We know we can leverage Constellation’s investment to help us keep the momentum going and continue building this brand in a way that stays true to its ethos.” Terms of the transaction were not disclosed.