NB Ventures invests in CRM solutions provider Yegertek - Wamda
Summary
• Founded in 2017 by Sajid Azmi and Zain Shaikh, Yegertek uses emerging technologies in machine learning, AI and chatbots to provide companies with the customer experience and loyalty tech solutions. A passionate follower and patron of sports, Neelesh is also the owner of the Delhi Bulls, one of the leading Cricket franchises that is part of the Abu Dhabi T10 league. Yegertek, which derives its name from the German word for warrior, leverages the Microsoft CRM ecosystem; emerging technologies in machine learning, AI, chatbots and beacons; as well as an evolved strategic approach. For us, further investment in this vision, to enable our clients to offer their customers an unparalleled experience, takes inspiration from and is in line with the ‘Towards the Next 50’ directives by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai ”, adds Zain Shaikh, co-founder and Chief Operating Officer at Yegertek. “My association with the consumer electronics retail brand Emax gave me a hands-on understanding of the transformative influence that customer loyalty and engagement can have, and the tech-enabled tools that Yegertek has developed, allow businesses to maximise that impact.