Top Data Exchange Platform BDEX Announces Investment by RIT Venture Fund
Summary
The investment will enable BDEX to continue delivering new, groundbreaking tools and the most up-to-date marketing data to its clients, connecting them with customers at exactly the right time. “Our industry-leading tools, including Omnisource IQ and Identity Graph, allow companies to connect with potential customers on an entirely new level, drastically enhancing their marketing capabilities. Drawing from over 1 trillion continually updated data sets across thousands of categories, the platform’s proprietary tools enable users to connect with customers at exactly the right time by understanding their interests, behaviors, and even their intents. “We are delighted to add BDEX to our ever-expanding portfolio of innovators,” said James H. Watters, Senior Vice President for Finance and Administration and Treasurer at RIT. “BDEX and its co-founder, and RIT alumnus, David Finkelstein, has been on the forefront of developing and operating data exchange technology, which is an industry poised for exceptional growth.
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