Botify Raises $55 Million in Series C Funding to Help Brands Unlock Revenue Growth Through Organic Search - PR Newswire APAC

Funding Rounds

Summary

With the ability to drive sustainable traffic and revenue - and deliver a high ROI, organic search marketing has become a core strategy helping enterprise brands navigate this new world," said Adrien Menard, Co-Founder and CEO of Botify. "The additional funding will assure we can fuel our product innovation, notably in organic search automation, grow our global presence, specifically in APAC, and support our partner ecosystem development." Since its founding in 2012, Botify has been at the forefront of enterprise SEO, empowering leading companies such as Expedia, LOréal, The New York Times, Groupon, Marriott, Conde Nast, Crate & Barrel, Fnac Darty, Vestiaire Collective, and Farfetch, with the most robust set of analytics to understand and improve the discoverability of their websites by search engines, in turn driving traffic and conversions from intent-based consumers. Powered by a unique unified data model, prescriptive insights, and automated processes, Botify delivers an end-to-end SEO management solution that enables customers to unlock the true growth potential of their website. Since founding in 1998, Ventech has made 200+ investments (Believe, Botify, Mindler, Ogury, Picanova, Speexx, Veo & Vestiaire Collective) and 80+ exits (Webedia, Curse, StickyADS.tv and Withings).

$ Funding

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Amount $55.0M Total raised
Date September 2, 2021 Announcement date
Investors Bpifrance Lead investors
Company http://www.botify.com Funded company

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General BI

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SEO Software AI-Powered Marketing Software SaaS

Linked Companies

Botify
$10M to $25M