[Funding alert] B2B SaaS startup Factors.AI raises $2M co-led by Elevation Partners, Emergent Ventures
Summary
US and Bengaluru-based B2B SaaS startup Factors.AI Monday said it raised $2 million in seed funding co-led by Elevation Partners and Emergent Ventures. Founded in March 2020 by Aravind Murthy, Praveen Das, and Srikrishna Swaminathan, Factors.AI mines customer data for insights through its proprietary AI engine, resulting in better campaign decisions and amplified ROI for marketing teams. “The launch comes after a successful early access programme with Chargebee, Plivo, DesignCafe, LivSpace, and YourStory, among other businesses, which switched to Factors.AI for their marketing analytics and attribution use cases,” they added. The private beta version of Factors.AI went live in April 2021 and the startup is currently working with 12 paying design partners and a strong pipeline. Early design partners include Chargebee, Plivo, Hiver, Slintel, DesignCafe, Yourstory, Livspace, AdPushup and Verloop.