FLIP Raises $28 Million Series A Round, Doubles Down on Beauty, Health, and Wellness
Summary
LOS ANGELES, Aug. 30, 2021 (GLOBE NEWSWIRE) -- , the social commerce app that connects shoppers to products, content, and community through video reviews, today announced that it closed a $28 million Series A round led by , a Silicon Valley-based early stage investment firm. Today’s shoppers endure a long, fragmented path to purchase, starting with product discovery on social media, moving to research on video platforms, and concluding with checkout on ecommerce destinations. FLIP streamlines the entire shopper journey in a cohesive app experience, merging social discovery through entertaining, interactive user-generated reviews and live shopping shows with same-day shipping, sophisticated back-end logistics, and best-in-class ecommerce. In the years to come, we’ll see a new generation of platforms being built, integrating the scale of marketplaces with the engagement of social,” said Ullas Naik, Founder and General Partner of Streamlined Ventures. The majority of today’s creators overwhelmingly rely on deals with third-party brands to monetize their social activity and only post positive reviews, regardless of their actual experiences.