NoRedInk raises $50 million Series B to help students become better writers –
Summary
Still, all these years later, it’s true: Vocalizing your words helps identify typos and incomplete thoughts, but also notice more subtle things like awkward turns of phrases or a weird rhythm in your sentence structure. While those complications don’t exactly scream for a tech solution, NoRedInk, a San Francisco-based startup, has spent nearly a decade trying to help students get better at their writing through software. NoRedInk announced today that its digital writing curriculum, which pairs adaptive learning with Mad Libs-style prompts, has helped it raise a $50 million Series B led by Susquehanna Growth Equity, with participation from True Ventures. “They see the grade, but they tend to just throw it out … so I started building tools to figure out how to help [students] apply very difficult to learn skills that we expect kids to know, but don’t explicitly teach them.” Since launch, NoRedInk’s goal is to help students with writing skills ranging from how to structure an essay to how to cut fluff from their arguments to how to cite correctly. “So that means providing kids with lots of targeted personalized practice, and helping them realize that there’s no one way to write.” It thus makes sense that NoRedInk uses adaptive learning, an educational method that uses an algorithm to get inputs of learners, such as strength areas or preferences, to create an output that better meets them where they are.
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