Moesif secures $12M to provide user behavior insights on API usage –
Summary
The San Francisco-based startup is adding to its capital raise Monday with the announcement of a $12 million Series A round led by David Sacks and Arra Malekzadeh of Craft Ventures. Companies seeking data around API usage and workflow traditionally had to build that capability in-house on top of a tech like Snowflake, Gilling said. In addition, companies find it difficult to accurately bill customers on usage or manage when someone exceeds the rate limits. The company has also gone from a team of two to nine employees, and Gilling expects to use the new funding to bolster that roster across engineering, sales, developer relations and customer success. Malekzadeh’s particular interest is in developer tools, and while in her previous position working at a startup developing APIs, she felt firsthand the pain point of not being able to know how those APIs were being used, how much customers should be billed and “was always bugging the product and engineering teams for reports.” Moesif didn’t exist at the time she worked at the startup, and instead, her company had to build it own tools that turned out to be clunky, while at the same time recruiting top engineers that didn’t want to take up their time with building something that wasn’t the company’s core product.