CommentSold Accelerates Plans to Democratize Livestream E-Commerce with Investment from Permira
Summary
"Partnering with Permira is the perfect way to kick off our next phase of growth and stay on the leading edge of live selling by ensuring our platform provides everything our customers need to engage shoppers and grow their businesses," said Brandon Kruse, CEO of CommentSold. "Were very proud of what weve built so far and were confident that the Permira teams knowledge and expertise in scaling consumer tech businesses will help us unlock our full potential and seize the huge market opportunity in front of us. The market has benefitted significantly from the rise of the internet and mobile adoption via social media platforms, creating a more interactive, informative and frictionless shopping experience for consumers. Live selling is wildly popular in China, but is an underpenetrated market in the US, presenting CommentSold with significant growth opportunities in both its core platform offering and additional product and geographical expansion. The Permira funds have previously backed and helped scale some of the largest and fastest-growing software, e-commerce and technology businesses globally, including Genesys, Klarna, Mirakl, Nexthink, Relativity, Informatica, Allegro, Full Truck Alliance, The Knot Worldwide, Boats Group and Zwift.
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