British fintech startup Keebo, a challenger credit card, lands €5.8 million
Summary
The startup states that this groundbreaking approach has not been achieved in the industry to date and brings a sense of wellness to credit building and personal finance. Every transaction made with a Keebo card – and all linked accounts – feeds into the company’s underwriting technology to give users a true understanding of how they are building towards their life goals on a daily basis. Micheal Vanaselja, CEO and Co-founder commented: “It is more important than ever that we change our relationship with money – to take the fear away from ‘healthy’ debt and bring a strong dose of wellness into our finances. We are thrilled to have the support of incredible investors in bringing Keebo’s vision of personalised credit to life.” Ben Marrel, Co-Founder and Managing Partner at Breega commented: “Access to safe and affordable credit should not be biased, yet today we see this happening time and time again, driving many to approach options which can put their financial future at significant risk. We love the Keebo mission and have been blown away by what the team have been able to achieve in such a short space of time, including being the first to be regulated by the FCA for behavioural underwriting.”