Surfside Raises $4M in Funding
Summary
Casa Verde led the round and Karan Wadhera, the firm’s Managing Partner, will join Surfside’s Board of Directors. The company intends to use the funds to double its workforce, launch new services and bolster their self-service capabilities for dispensary owners, brands and ancillary businesses. Led by Michael Blanche, Surfside provides a marketing platform that aggregates 1st party data across all customer touchpoints, allowing advertisers at cannabis brands and dispensaries to understand, target and measure how to influence current and future customers. The past 12 months have brought on growth for the company, nearing 1,000 dispensaries and over 100 brands using the technology. The offering has also expanded to support the majority of point-of-sale, CRM, e-commerce, delivery and other customer-focused integrations for the purpose of data onboarding and sales attribution.