Taikametrics Raises $40M in Series B Funding
Summary
Taikametrics, a Boston MA-based platform for sellers on Amazon and Walmart, raised $40M in Series B funding. The company intends to use the funds for the expansion of its AI-powered SaaS platform, Flywheel 2.0, and bring decision-making capabilities to online sellers globally. The system enables: • Advertising Optimization, allowing brands to strategically drive demand with goal‑oriented campaigns powered by algorithmic bidding and keyword automation; • Market Intelligence, using AI analytics to help brands optimize for sales and profitability, boost their sales rank and organic traffic, and harvest more data to drive further business optimization. • Inventory Optimization, delivering full visibility into metrics including ROI, inventory turns, and sell-through rate, with AI tools to track stranded inventory, forecast future needs, manage supply-chain lead time, and drive efficiency to maximize sales. Flywheel 2.0 is already used by thousands of online sellers, from fast-growing DTC brands such as mDesign, Solo Stove, Nutrafol, and Nomatic, to household names including Timberland, Nutribullet, Munchkin, and Clarks.
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