Success for Mcclatchy-Tribune Information Distribution with Semaphore Content Intelligent Platform. Free Webinar from MCT & Smartlogic, 25th January 2012.
Summary
Smartlogics Content Intelligent Platform, Semaphore, allows them to serve both goals by searching through thousands of stories a day to find exactly those that are pertinent to clients.This increases efficiency – and saves money and effort – for clients who no longer have to search for and sift through stories that simply mention a topic of interest rather than identify it correctly.Many hundreds of companies like NASA, Bank of America, AutoDesk, Occidental Petroleum, Ford Foundation, Pitney Bowes, The National Health Service, UBS, ABN AMRO, The Office of Public Sector Information, Yell.com and others use Smartlogic today.The webinar, entitled "Content Intelligence For Microtargeting & Distribution" will be led by McClatchy-Tribunes Evelyn Kent and Smartlogics Richard Pinder, co-founder of Smartlogic and SVP responsible for Europe, Middle East and Africa.Registration for the event is now open:Wednesday, Jan 25, 2012Session 1: Register at http://bit.ly/xwV5gi6am PDT | 9am EDT | 2pm GMTSession 2: Register at http://bit.ly/Amls6F10am PDT | 1pm EDT | 6pm GMTMCTs goal was to find new markets and to enhance value for its current client base.Smartlogics Content Intelligent Platform, Semaphore, allows them to serve both goals by searching through thousands of stories a day to find exactly those that are pertinent to clients.
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