CreateSafe Founders Daouda Leonard and Jonathan Tanners -- Future 25
Summary
Soon after, the two launched CreateSafe, a music-tech company bridging the creative and business sides of the industry that, among other things, develops products that help artists and music biz pros navigate their byzantine world. But until you actually see someone modeling the numbers for you, it’s not visceral … How do artists visualize their worth in various scenarios?” The product garnered widespread acclaim both inside the industry and out, even leading one British MP to use it as a guide to question major labels during an investigation. It puts a little power back in the artist’s corner.” “It shines a searchlight into the void of financial transparency and accountability that labels have been quietly reaping the benefits of for … years,” British electronic producer Orlando Higginbottom, who performs under the name Totally Enormous Extinct Dinosaurs, adds of the program. The quasi-Marxist streak that runs through the company — “Marx hangs over everything,” Tanners says, pointing to far left scholars David Graeber and Shoshana Zuboff as inspirations — that aims to empower fledgling artists navigate a notoriously arcane, labyrinthine system. “The approach to the problems of the music business has always been trying to close Pandora’s box when it comes to collecting royalties.” The company plans to launch Wallet, an app that allows users to organize every revenue stream and manage payments with collaborators, later this year.