PSG Makes Growth Investment in Visualfabriq
Summary
Visualfabriq was founded in 2013 and over the past eight years has grown to approximately 100 employees across the company’s headquarters in the Netherlands and international offices in London, Barcelona, New York City, Singapore and Johannesburg. Following PSG’s investment, Visualfabriq will continue to be led by its existing management team including the founders Jaco Brussé and Carst Vaartjes, who serve as CEO and CPO respectively. "In our view, Visualfabriq has used modern technologies to successfully address key pain points in revenue growth management, enabling greater optimisation of the billions spent on trade promotions each year by global CPG companies and improving visibility for the wider business," added Charlotte Lawrence, Director at PSG. Having backed more than 65 companies and facilitated over 300 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. By using AI driven scenario planning, Visualfabriq seeks to create direct insight into a range of options and to demonstrate the volume and financial pros and cons in detail, with the goal of achieving a higher level of reliability than with traditional estimations.
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