Forum Brands Secures $27M in Equity Funding to Scale its Technology-First E-Commerce Acquisition Platform
Summary
Forums platform merges proprietary technology with deep e-commerce and consumer investing knowledge to rapidly identify, acquire and scale successful third-party Fulfillment by Amazon (FBA) businesses into household brands. Composed of ex-Amazon technologists and a former Head of Amazons Third-Party Marketplace, Forum Brands leadership team saw a market opportunity to do with data what the worlds largest CPGs have done for generations: innovate through acquisition. The company will continue to deploy hundreds of millions of dollars in capital over the next several years to acquire e-commerce businesses built by the most innovative entrepreneurs within consumer products categories. Raising significant pools of capital dedicated to acquisitions has become table stakes in this growing Amazon ecosystem, said Brenton Howland, co-founder of Forum Brands. Within 48 hours, Forum came to us with a transformational operating plan and powerful technology tools to take our brand to the next level, said Daniel Westerheim, Founder of Tough Cover.