Danish startup Layerise lands €3 million to replace user manuals with interactive digital assistants
Summary
Nearly half of us don’t even bother to open user-manuals once we have purchased a product, and eight out of ten do not feel they get their needs met if they try to use the manual to solve a problem. As a consequence, Layerise’s digital assistant is already used for such diverse products as electric bicycles, clothes, stoves, kitchen utensils, blinds, parasols and many other goods. Layerise can create a global SaaS business in a completely new market, and then they have developed and executed on their go-to-market strategy at lightning speed. Ervin and Emil (the founders of Layerise) are some of the best product people I have met, and they have been great at going from first step to scalable sales. Ervin Draganovic, director of Layerise, commented: “The money will be used for further development of the organization in line with the positive market trends we see.