Makr launches iPad app to simplify design and branding for DIY mavens
Summary
Today a new app launched to help people design and buy custom paper goods, from personal branding to business supplies. Makr is run by Ellen Johnston, who conceived of the idea while building lifestyle apps for the likes of Martha Stewart Living Omnimedia through her agency Happy Media. The app has two audiences: The first is hardcore makers who have built their Etsy jewelry hobby, or their wholesale furniture design passion, into a full-on business. As we explored in our micro-entrepreneurship series last month, the Internet has helped many, many people take their analog side hustle into a booming digital business. Johnston positions Makr as a more user-friendly version of the professional tools serving this market which have a high learning curve and offer up an intimidating blank slate like Photoshop.