Underground Cellar Secures $12.5M Series A as Their Millionth Bottle of Wine Is Sold
Summary
Consumers’ wine collection can be managed virtually, with users taking physical possession at any time by selecting specific bottles and having them delivered on-demand with free shipping. Not only does this create an exciting customer experience, but it allows wineries of luxury brands to sell bottles online to influential tech-savvy buyers without resorting to brand-damaging discounts.” To further integrate the technology-first wine platform, successful tech start-up leader and former Google executive, Jeff Hardy joins the team as COO and takes a seat on the board. “This new infusion of capital will allow us to enhance our unique gamified platform, further deepen our relationships with the worlds most coveted and prestigious wineries, and unlocks our ability to triple the size of our team by the end of the year,” says Jeff Hardy, Underground Cellar COO. Jeff Hardy is Underground Cellar’s Chief Operating Officer and has spent time leading teams and driving strategy at both growth stage start-ups and large tech companies. Prior to joining Underground Cellar, Hardy was Tapingo’s Chief Business Officer, where he led the company’s growth to a successful exit when it was acquired by Grubhub in November of 2018.