[Funding alert] Low-code interactive customer engagement platform CustomerGlu raises $320k led by Better Capit
Summary
US and Bengaluru-based low-code interactive customer engagement platform CustomerGlu has raised pre-seed funding of $320,000 led by Better Capital. The round also saw participation from angel investors like Ramakant Sharma (Founder of Livspace), Sprouts Investments, Amit Singhal (Former SVP of Google Search) from SmartStart, and Aakash Kumar (SVP Growth at Hotstar). The market is ripe for pulling their users inside these apps by leveraging human psychology along with customer data, without requiring help from developers with low code platforms like CustomerGlu,” said Prateek Gupta, CEO and Co-founder at CustomerGlu. It is now generating early revenue from its global customers from mobile-first industries like D2C, ecommerce, fintech, gaming, edtech, and utility applications. In a statement, the startup said that there will be a massive movement to low code/no-code products over the next five years, and CustomerGlu stands to gain from those tailwinds.
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