Colchester-based adtech secures £450K pre-seed to develop SaaS platform for influencer marketing
Summary
With cookie tracking and unique identifier tags being restricted, brands and marketers are looking to reassess their digital ad strategy with new innovations, WYSPR provide a direct, targeted, and measurable alternative. They have already proven their idea works and I’m delighted to support them in their bid to build the business up to industrial scale.” Patrick Smith, Investo As per the company press release, WYSPR claims to be the world’s first ‘Friendvertising’ and social data collection agency offering a bespoke crowd-promotion service. Founded by Oliver Bourne and Eliot Wood who brought the company alive from their University of Essex accommodation, WYSPR allows brands to use real people and their consumers to advocate for them on social media. This way brands get the most authentic marketing possible whilst giving power back to the individual, allowing them to sell their data and influence in a clean and ethical manner. Till now, WYSPR has been operating in its commercial testing period limiting users and only working with select brands such as The Athenian and Yo!