Little Birdie bags $30 million in pre-launch funding from CBA
Summary
The startup was founded by a team of Catch Group alumni, including Catch.com.au co-founders Gabby and Hezi Leibovich, who sold the e-commerce venture to Wesfarmers for $230 million. The platform is designed to be a ‘homepage’ for online shopping, offering users access to some 70 million products and allowing them to search, track and compare pricing from different stores and brands. Even pre-COVID-19, the founders had observed a mass shift to online retail, and an increasingly crowded landscape in Australia, Beros tells SmartCompany. The founders set out to create a better way for consumers to access online shopping “without the clutter”, he explains, while also giving retailers another marketing channel. Accessing the bank’s customer pool will encourage more retailers to join the platform, which will in turn attract more consumers, Beros explains.