Cleantech Start up Aimed At Sustainability Matchmaking For Food And Drink SMEs Secures 142k In Pre Seed Funding To Launch Greener Platform
Summary
After exploring a range of different solutions to help small businesses become more sustainable, Greener co-founders Mehrnaz Tajmir and Dan Yates were at a crossroads (figuratively and literally, they had their breakthrough while stranded at a train station due to a cancellation). Co-Founder Dan Yates said: “research has shown that the vast majority of small businesses want to incorporate more sustainability into their practices, but we knew that the existing methods and processes were too time-consuming, too complicated, and too resource-intensive for them to implement. The team are secretive about the details of their core algorithm, but are happy to share that it incorporates elements of supply chain modelling and organisational psychology. In effect, the two-sided marketplace mimics a dating platform by connecting businesses looking for green solutions with suitable partners providing a range of sustainability products or services. After their early successes in the research & development and testing stages, Greener is now focused solely on growing their user base and learning how they can improve their platform as they plan for future growth.