Piano Tunes Up New $88M Round

▤ Summary

Philadelphia-based customer analytics and subscription platform Piano raised an $88 million round — a mix of both equity and debt — after growing revenue nearly 400 percent since the beginning of 2019. Piano’s platform is used by more than 400 media brands to help with the monetization of consumers through subscriptions and advertising. While about 80 percent of the company’s business is from media companies, CEO Trevor Kaufman said Piano has started to expand into verticals such as health care, financial services and transportation as all businesses look to use consumer data better to help drive revenue growth. Piano raised a $22 million Series B in January 2019 ahead of buying Norway-based data management platform Cxense. Kaufman said part of the new round went to help with the AT Internet transaction and the 630-person company also plans to use some of the proceeds to continue to add capabilities to the product as it faces off with large tech giants like Google and Adobe in the web analytics market.

▦ Linked Companies

Newzmate

$10M to $25M