DanAds bags £3.5M funding as it plans to mirror UK success strategy across Europe
Summary
On the other hand, the Swedish company also announced the strengthening of its board with the appointment of key investors and Sweden’s former Minister for Finance, Anders Borg, as Chairman. In addition, Kristina Schauman, former CFO of OMX, Carnegie, and Apoteket AB, non-executive director on the board of a number of public and private companies including ongoing positions at Nasdaq-listed Afry, BillerudKorsnäs, and Nordic Entertainment Group, and Sophia Spala, partner at leading Swedish law firm Setterwalls Advokatbyrå and Head of Intellectual Property and Technology, has been appointed as new board members. Other notable investors in this round include Hugo Stenbeck, Jonas Sjögren, Johan Andersson, and Alexander Hars. We are incredibly grateful to our group of committed and engaged investors for their overwhelming support, and the vast interest we saw within the first 24 hours of the round opening was the best stamp of approval we could have asked for. I am incredibly proud of the team we have here at DanAds who have helped us to achieve enormous levels of growth, despite the challenges that the past year has brought to our industry, and to also open up our offerings to untapped vertical markets, including TV streaming services.
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