AfterShip Ecommerce Tracking Platform Raises $ 66 Million Led by Tiger Global - TechCrunch
Summary
AfterShip was launched in 2012 to help online sellers track packages from different operators, but since then it has built a suite of data analysis tools covering almost every stage of the shopping experience, from email marketing to customer retention. The Hong Kong-based start-up announced today that it has raised a $ 66 million Series B run by Tiger Global, with participation from Hillhouse Capital’s GL Ventures. AfterShip partners with around 10,000 businesses, including some of the biggest names in e-commerce: Shopify (where it’s used by 50,000 merchants), Magento, Squarespace, Amazon, eBay, Etsy, Groupon, Rakuten, Wish, and retail brands like Dyson and Inditex. Chan explained that parcel tracking is also a user engagement tool for sellers that allows them to show more product recommendations and promotions to buyers. Other features allow them to track the performance of different operators, create email marketing campaigns and increase customer loyalty.