Meet the 11 ambitious startups from TechStars Austin’s 2014 demo day (roundup)
Summary
Now in its second year, TechStars Austin’s accelerator program definitely managed to top itself with the latest batch of graduating startups presenting at yesterday’s demo day event. This year’s crop included companies focused on homemade beer brewing, truly painless tax return filing, and an algorithm that makes shopping for clothes enjoyable for men. The startup offers news organizations and popular bloggers an option an affiliate link program of sorts, with Nmrkt forging partnerships with a slew of major retailers such as Sephora, Nordstrom, Shopbot, and about 250 others. “Retailers actually appreciate that we’re presenting their products in a way that’s much better than burying a link within an article page.” Jacobson said the startup will build custom Nmrkt stores for site that bring in over 100 million unique visitors per month. “It seems simple, but in reality we’re using a pretty complex algorithm to determine if something will fit,” Fashion Metric CEO and founder Daina Linton told me after pitching the startup on stage.
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